Is this workshop for you?

The AFMA Technical Writing Skills Workshop is tailored for experienced and aspiring writers in the animal feed industry wishing to improve their writing skills to become published writers.


Wednesday, 14 April 2021


08:00 – 16:00


Alltech Boardroom, Stellenbosch






7 April 2021

Topics the workshop will cover

  • Planning your article step-by-step
  • How to choose your topic
  • Writing for different audiences
  • Principles and practices of successful writers
  • Layout elements to make complex articles easier to read and understand
  • Effective use of visual material to communicate key ideas
  • Know what editors want before you submit
  • Ethics of writing and publishing
  • How to put the fun back into writing

Registration fee

  • AFMA Members – R980 (excl VAT)
  • Non-members – R1,100 (excl VAT)

Registration closes on 7 April 2021, or when we reach maximum capacity. We require full payment to secure your seat.

Register here


Dr Pieter Henning

Dr Pieter Henning

Dr Pieter Henning has played a leading role as a presenter at the AFMA Technical Writing Skills Workshops. He wrote technical articles over the last 10 years for The Dairymail, Veeplaas, and AFMA Matrix, amongst others. Dr Henning has been involved in the South African livestock industry since 1980.

Editor of industry magazine

To be confirmed


For more information, contact the AFMA office on telephone +27 (0)12 663 9097 or send an e-mail to

Read what previous attendees say about the workshop

  • “The workshop provided useful guidelines about technical and promotional writing skills. It provided a number of techniques to ensure that a message is conveyed concisely and effectively for the relevant target audience.” – Riyashna Rampersadh, Kemin
  • “Writing technical articles is a large part of what I do daily. I never realised the gaps in my skills until I attended the workshop.” – Caraliegh Stander, CS Vet
  • “Even for experienced writers, it is good to review your writing process and refine it as necessary.” – Dr Francois van de Vyver, Nutri Feeds
  • “It was great to get an outline on what process should be followed and how much time one should spend on each writing phase.” – Amelia du Preez, PhD student in animal nutrition at the University of Pretoria, and winner of the 2020 AFMA Intervarsity Writer’s Cup Competition in the ‘own research’ category
  • “It's a workshop that will significantly change ones writing skills from good to excellent.” – Timothy Chilemba, Master’s student in animal production at the University of Pretoria
  • “Thank you for a very informative workshop – practice makes perfect!” – Jan Janeke, Animate