This Privacy Policy describes the policies of the Animal Feed Manufacturers Association (AFMA), Agri-Hub Office Park, Block B, 477 Witherite Street, The Willows, Pretoria, Gauteng, 0081, South Africa, e-mail:, telephone: +27 (0)12 663 9097 on the collection, use and disclosure of your information that we collect when you use our website ( (the “Service”).

By accessing or using the Service, you consent to the collection, use, and disclosure of your information in accordance with this Privacy Policy. If you do not consent, please do not access or use the Service.

We may modify this Privacy Policy at any time without prior notice and will post the revised Policy on the Service. The revised Policy will be effective 180 days from the date it is posted, and your continued access or use of the Service after such time will constitute your acceptance of the revised Policy. We therefore recommend that you periodically review this page.


How we use your information:

We will use the information that we collect about you for the following purposes:

Marketing/ Promotional

We will ask you for consent if we want to use your information for any other purpose. We will use your information only upon receiving your permission and only for the purpose(s) we grant consent unless we are required to do otherwise by law.


How we share your information:

We will not transfer your personal information to any third party without seeking your consent, except in limited circumstances as described below:


We require such third parties to use the personal information we transfer to them only for the purpose for which it was transferred and not to retain it for longer than is required to fulfil that purpose.

We may also disclose your personal information for the following: (1) to comply with applicable law, regulation, court order or other legal process; (2) to enforce your agreements with us, including this Privacy Policy; or (3) to respond to claims that your use of the Service violates any third-party rights. If the Service or our company is merged or acquired with another company, your information will be one of the assets transferred to the new owner.


Your rights:

Depending on the law that applies, you may have a right to access and rectify or erase your personal data or receive a copy of your personal data, restrict or object to the active processing of your data, ask us to share (port) your personal information to another entity, withdraw any consent you provided to us to process your data, a right to complain with statutory authority and such other rights as may be relevant under applicable laws. To exercise these rights, you can write to us at We will respond to your request in accordance with applicable law.

Please note that if you do not allow us to collect or process the required personal information or withdraw your consent to process it for the required purposes, you may not be able to access or use the services for which your information was sought.


Cookies etc.:

Please refer to our Cookie Policy to learn more about how we use these tracking technologies and your choices.



We value the security of your information and will use reasonable security measures to prevent the loss, misuse, or unauthorised alteration of your information, which is under our control. However, given the inherent risks, we cannot guarantee absolute security. Consequently, we cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk.


Grievance / Data Protection Officer:

If you have any queries or concerns about the processing of your information that is available with us, you may e-mail our Grievance Officer at Animal Feed Manufacturers Association (AFMA), Agri-Hub Office Park, Block B, 477 Witherite Street, The Willows, Pretoria, e-mail: We will address your concerns in accordance with applicable law.


Effective date: 5 April 2024
Last updated: 5 April 2024

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